Computer dating 1970
And, like the British one, its results for women were uneven.
Yes, they now had the freedom of the birth control pill and the sexual empowerment of the miniskirt.
In the 1960s, a computer dating service called Operation Match appeared to take the world by storm.
It began by matching up students at Harvard, and then quickly moved on to advertising and selling its services nationwide—much like Ok Cupid and Facebook (which began life as Facemash, a Hot or Not knockoff) did decades later.
When she ended up in the hospital, she found more of the same.
In an era before mental illness was well-understood, and when young women were routinely incarcerated in mental hospitals for everything from sexual misbehavior to hysteria, many hospitals meant to serve the needs of the mentally ill were instead warehouses for people who—ill or not—had somehow stepped out of the bounds of social norms.
But computer dating has been around for far longer than Tinder, Grindr, or even the personal computer.
This narrative gives the impression that it was young men like these, and their randy, envelope-pushing genius, that caused us to think seriously about the up-till-then preposterous idea of having sex with the help of cold, impersonal machines for the first time.Joan left the hospital disoriented and disheartened.At nineteen, she felt like her life might be over before it started, forever marked by the stigma of having been involuntarily committed.But in many ways, women were objects, not subjects, of this new sexual paradigm shift.Women's bodies were even more likely to be represented as sex objects in advertisements or considered sex objects in their relationships.