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With a stable and predictable back end you can strategically beat the competition and dominate your market through initiatives similar to the 200% affiliate program.

Imagine what your affiliates would do if they were paid 200% commissions?

That’s okay because that small group are spending big bucks.

While front end products might cost under 0, back end products are usually priced in the several hundreds or thousands.

Once again, the back end proves reliable and predictable and this is the main reason for establishing a back end in the first place.

If you knew, with relative consistency, that for every 100 people you brought into your front end, two of them would make it all the way through and buy your back end product(s) you would know how much each customer is worth to you.

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Error Banner.fade_out.modal_overlay.modal_overlay .modal_wrapper.modal_overlay [email protected](max-width:630px)@media(max-width:630px).modal_overlay .modal_fixed_close.modal_overlay .modal_fixed_close:before.modal_overlay .modal_fixed_close:before.modal_overlay .modal_fixed_close:before.modal_overlay .modal_fixed_close:hover:before. The specific distinction between the front end and the back end is all about the type of customer and the price paid.In the back end all your customers have traveled through your front end, sampled your free materials, purchased an entry level product or service (or several) and have enjoyed significant value from what you offer, so much so, that they are eager to buy more from you.The back end – the high priced items – are bought only by the hardcore, well-matched, target customer group.These clients have the funds, time and inclination to attend events, spend big and care enough about their specific problem to justify the expense in time and money.

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